Sometime in 2007, Mini came up with a mini-series as a series of commercials which was part of an advertising campain. The 6-part video consists of a series of parodies of action shows from the 80s especially Knight Rider.
It’s called Hammer and Coop, basically Hammer is kind of the “Starsky and Hutch” kind of character and Coop is a 2007 Mini Cooper with a British accent…..kinda like KITT from Knight Riger. Ian from Technical introduced this to me yesterday and I laughed until stomach ache…..seriously man you should watch it!
Here’s episode 1: Clean Getaway
Episode 2: Dawn of Silverfox
Episode 3: Ninjas, ninjas and more ninjas
Episode 4: Caviar Dreams
Episode 5: Making Time
Episode 6: The Package
And don’t forget to watch the official music video too!
This whole marketing campain is one awesome idea.
Danker out!
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