We are one, CK one. That’s the new bold statement from Calvin Klein Fragrances. The relaunch of CK one features the words “We are one” all over the bottle in different languages.
This represents the unity of the human race. It doesn’t matter what language or race you are because the message is that We are one! And this has also been put into a song titled ‘We are one’ sung by Jamie Burke. You might wanna check it out on youtube.
I hosted the relaunch with Penny over the weekend outside Tangs Orchard. Lots of great deals were also there in case you missed out. One of the highlights was that you could log on to their website www.ckone.com and they will take a photo of you and upload it onto the site. Kinda like a social networking site.
They also had a nice set where CK one was being sold. We even asked people to share with us their one action that would make a difference to the world or even their one message of hope for everyone. Most of them were about recycling which is the best choice really as well as just simply putting on a smile and spreading the possitivity.
All in a days work and even though it was hot, at least there were alot of nice people around.
Danker out!
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